>Home             > Karla's Korner                > Corporate News Archives                         > Disclaimer/Terms of Service

Brand Strategy Update

Several years ago, the company undertook a major re-inversion of it's well respected but crusty brand name and corporate image. To date we've spent about half a billion dollars on our Invert campaign and it has been a resounding success! This week the brandchannel.com global survey of brand awareness, voted on by the world's top advertising agencies was released. It showed that PH has now catapulted just ahead of such well recognized brands as Hello Kitty and Juan Valdez! Unfortunately, though, we continue to lag behind every other major computer company.

Corporate Brand Management is currently considering two distinct approaches to push our brand to even greater heights:

• Phase One:  Invert is a powerful, simple message, but amazingly we've found that some people just "don't get it".  To address this issue we intend to print a small explanation of the "invert" campaign at the bottom of every print and television ad.  In addition, to reach even more people, we are investigating a number of dynamic new media channels, including pop-up ads, milk cartons, blimps, and smoke signals.
   
• Phase Two: Review the need to make major changes to the company's brand. This includes the possibility of renaming the entire corporation. Spearheading this radical approach is a committee consisting of  top brand management, communications and advertising experts. They will work with renowned Marin County based new age communications company Yoko Yamamoto Partners. Mr. Yamamoto is known worldwide as the inventor of the color mauve and will be spearheading the redesign effort personally. Here are some of the working group's initial findings:

• Both Apple and Blackberry have proven conclusively the amazing value of fruit and vegetables in marketing high technology products and services. An extensive search was conducted to pick a fruit that epitomized our corporate message, culture and product strategy. This resulted in the selection of Kumquat as a potential new brand for our company and its products.
   
• Google has proven that a "user friendly"  name that derivatively suggests its owner's business can be very effective (Google refers of course to the googolplexes of information that it helps users tap into). The  committee reviewed 17 million possible words and letter combinations and narrowed the field to just two:  Jumble, which of course is strongly suggestive of our current product offering, and Tumble, which closely reflects our recent stock performance.
   

We'll keep you updated as the team continues its work.

Return to Home Page
Disclaimer and Terms of Service

NOTICE:

The Invert Parody  is a digital parody of a wholly fictional corporation..  All names are fictional. The content of this web site should in no way be construed as factual. Any resemblance to any real company or individuals is purely coincidental. This site is not endorsed by any company. The Invert Parody  is intended for reasonably mature, intelligent audiences capable of distinguishing between childish satire and reality. All contents of this site are copyrighted and reproduction in any form is prohibited by law. Any information collected from you at this site is solely for aggregating site statistics and is deleted. No information about any individual session is retained. Emails sent to us become our property, however we will in no instance release them or publish them, with the exception of anonymous snippets extolling how funny the site is.